Necessity is the mother of invention

Friday, 2 July 2010 14:34 by JRBenning

A few months back my kids asked me to help load some music videos onto their iPod touches.  When I asked why they couldn't just use the built in YouTube app they proceeded to enlighten me.  It seems rather obvious now, but I came to discover that when the kids are away from home (school bus, swim meet, etc.) they don't have Wi-Fi.  Then I was shown how frustrating streaming videos can be with them suddenly stopping to let the buffer catch up.

So, they made a good arguement and I found myself on my computer downloading the videos they wanted, and sync'ing their iPods (knowing full well they would be tired of them shortly and I would have to start all over again).

That's when the idea for our latest product came to me.  A solution that "just works!"  I won't spill the beans today, but it's going to be popular.  In fact, this is our first product aimed at all age groups.  That's right. You're going to want this for yourself. 

So, for now, it's with Mr. Jobs...  awaiting approval.  If all goes well, we'll be unveiling the app sometime next week Laughing

J.R. Benning
President/Founder
Peanut Butter Software

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